MoXO. #72 I Don't pitch. Start a Conversation.
According to Michel Lieben the biggest mistake is to pitch early instead of diving into a conversation.
Lead to Close Webinar Series, Session #8
14th of June (9am EST / 2PM BST / 6.30pm IST). Registration is free.
FREE Registration
The 8th Session of Lead2Close series is on 14th of June (9am EST / 2PM BST / 6.30pmIST). Registration is free. Link below. Our guest expert for this session will be Vaibhav Namburi Founder of SmartLead.ai.
Share your questions about Lead Generation or starting a conversation or assisting the buyer to close a deal and we will address these. These meets are planned as a community interaction session where we can share our own learnings and interact with practitioners to learn and analyse. 50% of the time is kept aside for participation. Looking forward to seeing you there.
[Curated Content in this edition]
In conversation with Michel Lieben, Founder ColdIQ by Subhanjan Sarkar
[ Visual Prospecting] Justin Michael — Unorthodox Methods for Visual Prospecting by Jason Bay
[GTM Metrics & Mindsets] Marketing Misperceptions that are Killing Your GTM Effectiveness by Aaron Hassen
[Podcast] Personalization isn't Dead; Long Live Contextual Relevance!
by Josh Wetzel speaking with Kyle Williams
[Marketing] Seth Godin: Marketing Strategies That Work by Marie Forleo
[AI] Possible End of Humanity from AI? Geoffrey Hinton at MIT Technology Review's EmTech Digital
[Free - Download]
Convert More Prospects into Customers.
Fix the ‘5% conversion problem’ in B2B Sales. 28 international experts tell you what is wrong with your sales process and how to fix it.
Learn from – Steve Hall, Mike Kunkle, Carole Mahoney, Tim Wackel and Phil Kreindler
Volume 2 is now out!
[Watch] PitchLink Original
Watch Lead2Close Session#7 with Michel Lieben, Founder ColdiQ
Michel Lieben founded ColdIQ, a website that helps sales and revenue teams pick and leverage the best sales software. With 7 years of experience in sales & marketing, he runs a sales prospecting agency and has helped over 25 B2B SaaS & Agencies with their lead generation.
#Lead2Close is our series of Community Webinars and one on one talks where we invite an expert to share her/his most effective advice on identifying the right leads and we talk about how engagement has changed and the best way to get over buyer indifference.
Personal Demo}
What Buyers Want?
Find out before you start pitching.
We can help you start meaningful conversations with your ICPs using the 3S2 Framework. Want to know more?
Book a personal session with our Outcome Specialists.
{Content we are tracking this week?}
All text with a green border to the left are quoted content from the respective curated pieces.
[ Visual Prospecting]
Justin Michael — Unorthodox Methods for Visual Prospecting
by Jason Bay
[GTM Metrics & Mindsets]
Marketing Misperceptions that are Killing Your GTM Effectiveness
by Aaron Hassen
Did you know that 75% of marketers reported experiencing burnout before the pandemic hit? This number only increased throughout the pandemic, along with a whopping 81% of marketers looking to leave their current role within the next three years. While multiple factors undoubtedly contribute to these statistics, one of the biggest is the ever-growing disconnect between marketers and their leaders.
[Podcast]
Personalization isn't Dead; Long Live Contextual Relevance!
by Josh Wetzel speaking with Kyle Williams
DogPatch Advisors' Kyle Williams, joins the 11th OneSignal podcast, hosted by Josh Wetzel, to talk about the components of great messaging, addressing Gartner's personalization prediction, and what's important as marketers strive to improve the quality bar.
The Fogg Behavioral Model, which states for a behavior to occur, motivation, ability, and a prompt must occur at the same time. This is why contextual relevance is crucial in your customer touch points. Listen to the full episode to hear Kyle discuss testing strategy and the importance of personalization in messaging.
[Marketing]
Seth Godin: Marketing Strategies That Work
by Marie Forleo
[AI]
Possible End of Humanity from AI? Geoffrey Hinton at MIT Technology Review's EmTech Digital
The eXtraordinary Outcomes Show brought you face to face with the New Buyer and Seller every week. We will come back with more incisive content, so that you we can create eXtraordinary Outcomes for your customers and yourself.
Stay with us and enjoy human curated content on sales, buying and building your startup and service. We will find it for you so you don’t have to.
Note: The content with a green quote bar (like the one to the left) are quoted directly from the piece. For all curated links above, copyrights belong to the respective owners. There are NO paid promotions in this newsletter.
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The Pitch.Linker X|O Update No.122. Volume 03. Issue20* 20th May 2023