MoXO. #71 I Step into the buyers shoes
According to Jeremy Leveille we have desensitized buyers to all kinds of prospecting.
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Lead to Close Webinar Series, Session #8
14th of June (9am EST / 2PM BST / 6.30pm IST). Registration is free.
The 8th Session of Lead2Close series is on 14th of June (9am EST / 2PM BST / 6.30pmIST). Registration is free. Link below. Our guest expert for this session will be Vaibhav Namburi Founder of SmartLead.ai.
Share your questions about Lead Generation or starting a conversation or assisting the buyer to close a deal and we will address these. These meets are planned as a community interaction session where we can share our own learnings and interact with practitioners to learn and analyse. 50% of the time is kept aside for participation. Looking forward to seeing you there.
[Curated Content in this edition]
In conversation with Jeremy Leveille, VP, Business Development, Request For Meeting by Subhanjan Sarkar
[Podcast]How AI-Generated Outbound Campaigns Can Boost Your Sales with Eric Nowoslawski and Varun Anand by Collin Stewart
[Scam] Avoiding the New Pig Butchering Scam on LinkedIn by DC Palter
[Retention] Uncovering Anti-Retention Patterns by Martin Gontovnikas
[Training] Is Sales Training Customization Really Necessary? by Mike Kunkle
[Use Case] The Process to Drive Revenue with Video Messaging by Ethan Beute
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[Watch] PitchLink Original
Lead to Close Expert MasterClass with Jeremy Leveille
Jeremy Leveille knows a thing or two about generating leads. He is the VP Business Development of a wonderful new startup - Request For Meeting which is founded by Ryan O'Hara. Both spent time at LeadIQ and know this business backwards. I am delighted to share the exclusive discussion I had with Jeremy on #leadgeneration for our on going series #Lead2Close.
#Lead2Close is our series of Community Webinars and one on one talks where we invite an expert to share her/his most effective advice on identifying the right leads and we talk about how engagement has changed and the best way to get over buyer indifference.
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All text with a green border to the left are quoted content from the respective curated pieces.
[Podcast]
How AI-Generated Outbound Campaigns Can Boost Your Sales with Eric Nowoslawski and Varun Anand
by Collin Stewart
[Scam]
Avoiding the New Pig Butchering Scam on LinkedIn
by DC Palter
But the LinkedIn profiles of these attractive young women, mostly Chinese, seem off. Not the usual startup entrepreneurs. Though they live in Toronto or Los Angeles, they’re independently wealthy as a shareholder of a Chinese company or owner of a chain of beauty supply shops. Hmmm. Not sure why they’re connecting to a climate tech investor like me.
I’m a little suspicious, but a quick reverse image lookup doesn’t show a repurposed photo.
[Retention]
Uncovering Anti-Retention Patterns
by Martin Gontovnikas
What you should know about retention
Modern literature breaks activation and retention down into a linear UX of four steps:
Sign up: the steps for new users to create an account with your product.
Set up: the info signed up users must share to be 'set up' to experience the 'aha.'
Aha: the product experience that guides set-up users to experience core product value.
Habit: signs that show users return to the product to repeat the aha moment, exemplifying that they built a routine with it.
According to this literature, the most proven way of measuring activation is to:
Pinpoint 2-3 core events that exemplify your aha moment
Analyze which one has the highest positive correlation with retention
Design a UX with the path of least resistance to perform that aha feature
[Training]
Is Sales Training Customization Really Necessary?
by Mike Kunkle
Summary: Many believe that they need a customized sales training program. Explore why having the right sales methodology is more impactful than customization.
[Use Case]
The Process to Drive Revenue with Video Messaging
by Ethan Beute
Listen in to learn from Ethan:
What the two parts and seven steps of the method include – and how they work
Why video messaging is not about video
Where to add video to increase conversion and to grow revenue
How to create consistency in your own recording and sending – and how to help your team with this consistency
How to use The Bow Tie Funnel to map your best use cases for video
The eXtraordinary Outcomes Show brought you face to face with the New Buyer and Seller every week. We will come back with more incisive content, so that you we can create eXtraordinary Outcomes for your customers and yourself.
Stay with us and enjoy human curated content on sales, buying and building your startup and service. We will find it for you so you don’t have to.
Note: The content with a green quote bar (like the one to the left) are quoted directly from the piece. For all curated links above, copyrights belong to the respective owners. There are NO paid promotions in this newsletter.
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The Pitch.Linker X|O Update No.121. Volume 03. Issue 19* 13th May 2023