MoXO. #70 I Find Opener-Hunters
According to Caryn Kopp you need to pick Opener Hunters for your team, if you want to open more doors
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Lead to Close Webinar Series, Session #7
10th of May (9am EST / 2PM BST / 6.30pm IST). Registration is free.
The 7th Session of Lead2Close series is on 10th of May (9am EST / 2PM BST / 6.30pmIST). Registration is free. Link below. Our guest expert for this session will be Michel Lieben Founder of ColdIQ.
Share your questions about Lead Generation or starting a conversation or assisting the buyer to close a deal and we will address these. These meets are planned as a community interaction session where we can share our own learnings and interact with practitioners to learn and analyse. 50% of the time is kept aside for participation. Looking forward to seeing you there.
[Curated Content in this edition]
In conversation with Caryn Kopp, Chief Door Opener at Kopp Consulting by Subhanjan Sarkar
[Martech] Exploring the 2nd order effects of generative AI in marketing and martech by Scott Brinker
[Content Marketing] Crap: the single biggest threat to B2B content marketing
by Doug Kessler
[Content - Follow on] Six Principles of Great Content Brands by Doug Kessler
[Data] Zero-ETL, ChatGPT, And The Future of Data Engineering by Barr Moses
[Parthership] What are the best tools and practices for managing and nurturing your existing partnership network online? AI generated on LinkedIn
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Learn from – Steve Hall, Mike Kunkle, Carole Mahoney, Tim Wackel and Phil Kreindler
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Lead to Close Expert MasterClass with Caryn Kopp
I had one of the most educative discussions on lead identification and starting conversations with Caryn Kopp, the Founder and the Chief Door Opener at Kopp Consulting, Sales Outsourcing Provider of the Year. She was our Guest Expert for this one-on-one MasterClass with me. Check the clip and then go watch the whole session at the link below. Possibly the best advice you can get on knowing your lead and opening doors.
#Lead2Close is our series of Community Webinars and one on one talks where we invite an expert to share her/his most effective advice on identifying the right leads and we talk about how engagement has changed and the best way to get over buyer indifference.
About Caryn - Caryn is the Chief Door Opener® at Kopp Consulting whose Door Opener® Service has helped thousands secure initial meetings at the Executive Level in almost every major company. Caryn Kopp has been dubbed the Chief Door Opener® because she gets her clients “in the door” with their prospects. Caryn’s senior business developers known as Kopp Door Openers® find the right opportunities and secure initial meetings for their clients. How helpful it would be if someone else did the high-level prospecting for you?
A best-selling author, internationally recognized speaker, and an expert in Business Development, Caryn can be seen in Inc., Fortune Magazine, Forbes and Newsweek. She is a faculty member of Verne Harnish’s Gazelle’s Growth Institute and is the Sales Messaging Coach for Scaling Up coaches worldwide. She co-authored Biz Dev Done Right and wrote The Path To The Cash! The Words You NEED To Bypass Those Darned Prospect Objections.
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All text with a green border to the left are quoted content from the respective curated pieces.
[Martech]
Exploring the 2nd order effects of generative AI in marketing and martech
by Scott Brinker
Buyers will further tune out “pushed” marketing and sales content, even though it’s hyper-personalized. Spam filters will get a lot better at stemming the incoming tide and only notify the recipient of a brief summary of things that they might be interested in. Ironically, as a result, all these über-personalized messages won’t significantly improve sales prospecting efficacy. They’ll likely reduce it.
Trusted sources will become even more valuable. Communities with verified members will be golden. Influencers who have built their own audiences and aren’t overly dependent on external algorithms for discovery
[Content Marketing]
Crap: the single biggest threat to B2B content marketing
by Doug Kessler
All the surveys show the same trend: 90% of marketers plan to spend a lot more on content this year than they did last year. (God knows what the other 10% are planning).
It doesn’t take America’s Next Top Model to tell you that this adds up to a big boatload of content coming our way. As consumers and buyers, we’ll all be targeted by a tidal wave of eBooks, blog posts and infographics. And as marketers, we’ll all be competing against a Mississippi of meaningful material.
[Content Marketing - Follow on]
Six Principles of Great Content Brands
by Doug Kessler
A Great Content Brand is the only thing that will protect you from the erosion of engagement that the vast majority of content marketers are about to experience.
So it's important... maybe the most important thing you can put your time, energy, and budget into. So here's a fuller version of the Six Principles of Great Content Brands.
[Data]
Zero-ETL, ChatGPT, And The Future of Data Engineering
by Barr Moses
If you don’t like change, data engineering is not for you. Little in this space has escaped reinvention.
The most prominent, recent examples are Snowflake and Databricks disrupting the concept of the database and ushering in the modern data stack era.
As part of this movement, Fivetran and dbt fundamentally altered the data pipeline from ETL to ELT. Hightouch interrupted SaaS eating the world in an attempt to shift the center of gravity to the data warehouse. Monte Carlo joined the fray and said, “Maybe having engineers manually code unit tests isn’t the best way to ensure data quality.”
[Partnership]
What are the best tools and practices for managing and nurturing your existing partnership network online?
AI generated on LinkedIn
Before you start using any tools or platforms, you need to have a clear idea of what you want to achieve with your partnership network and how you will measure your progress. Do you want to increase sales, referrals, leads, or awareness? Do you want to improve customer retention, satisfaction, or loyalty? Do you want to enhance your brand reputation, credibility, or authority? Whatever your goals are, make sure they are SMART: specific, measurable, achievable, relevant, and time-bound. Then, define the key performance indicators (KPIs) that will help you track and evaluate your results, such as revenue, conversion rate, retention rate, net promoter score, or social media mentions.
The eXtraordinary Outcomes Show brought you face to face with the New Buyer and Seller every week. We will come back with more incisive content, so that you we can create eXtraordinary Outcomes for your customers and yourself.
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Note: The content with a green quote bar (like the one to the left) are quoted directly from the piece. For all curated links above, copyrights belong to the respective owners. There are NO paid promotions in this newsletter.
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The Pitch.Linker X|O Update No.120. Volume 03. Issue 18* 6th May 2023