MoXO #113 I Shorter, better, faster, stronger.
Join Christopher Bogue for his session at The Video Prospecting Summit 2023.
[Curated Content in this edition]
Christopher Bogue at The PitchLink Video Prospecting Summit 2023 speaking on Shorter, better, faster, stronger.
[Movement] 1m Sellers Willingly Living The Seller Code by 5pm (PCT) 1 Jan, by Marcus Cauchi
[Podcast] Secrets to Success from Leadfeeder's Growth Model ft Pekka Koskinen by Vincent Jong
[Email] Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It by Rand Fishkin
[Report] 2023 Sales Performance Scorecard Study Key Trends Analysis
by Jim Dickie & Barry Trailer
[Podcast] Crafting Compelling Brand Stories - Part I & II with Park Howell | The Good Leadership Podcast #121 by Charles Good
[Free - Download]
Convert More Prospects into Customers.
Fix the ‘5% conversion problem’ in B2B Sales. 28 international experts tell you what is wrong with your sales process and how to fix it.
Learn from – Darryl Praill, Amy Franko, T. Melissa Madian, Kevin Dixon and Abhijeet Vijayvergiya.
Volume 3 is now out!
[Watch] PitchLink Original
The 1st PitchLink Video Prospecting Summit 2023
362 attendees experienced The 1st PitchLink Video Prospecting Summit 2023. 12 internationally renowned experts in 20 min rapid fireTED-Talk-like sessions back to back.
Session 12: Christopher Bogue on Shorter, better, faster, stronger.
About the Sesssion:
Chris Bogue coaches people to create mercifully short video content for business. He’s the creator of ‘The Complete Guide to Selling on Video’, a digital course on video prospecting for sales. He’s also a sketch comedy writer, improv trainer and host of the podcast, ‘Chris Sells His Soul’. In his session today, Chris will focus on how to shorten the message and create an efficient workflow.
From The PitchLink Sales and Marketing Lit Fest 2023
22 Authors of 22 Blockbuster Sales and Marketing Books in 22 twenty minute sessions over two days.
Personal Demo
Engage 70% of your Trade show booth Visitors by sharing a personalised pitch instantly
Trade show, Conference and Event Buyer Engagement with integrated Content and Conversations.
Book a personal session with our Outcome Specialists.
{Content we are tracking this week?}
All text with a green border to the left are quoted content from the respective curated pieces.
[Movement]
1m Sellers Willingly Living The Seller Code by 5pm (PCT) 1 Jan, 2029
by Marcus Cauchi
Note: This is an important initiative which you would want to check out. Hat tip to Marcus.
Buyers have had to put up with a lot of shit from sellers for far too long.
We exist because of buyers. they are not an inconvenience. They are not organic ATMs to be mined for our convenience.
They come to us for leadership and a safe pair of hands. They want to make good decisions well. Our job is to facilitate that outcome. Everything else is incidental.
Do you disagree?
Then save yourself the time and don't read this post. But if you do agree, this could be the start of something quite spectacular and I can't wait to be a small part of your journey.
[Podcast]
Secrets to Success from Leadfeeder's Growth Model ft Pekka Koskinen
by Vincent Jong
In the third episode of the Growth Machines podcast, I talk with Pekka Koskinen, Co-Founder of Leadfeeder (nowadays part of Dealfront). He explains how they developed a successful Product-Led Sales model long before PLG became a buzzword.
[Email]
Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It
by Rand Fishkin
Note: Spoiler alert - this is not about cold email.
This is a very short post to say: If you’re not investing in your own email marketing list, you’re making a bad choice.
Social media engagement rates have plummeted the last 15 years. Ad engagement, too. Google CTRs have fallen massively the last decade with the rise of zero-click searches. The visibility of TV and print advertisements have died off with those mediums. There are tiny exceptions to these (televised sports, some print magazines, podcast advertising, etc.). But, by and large, every marketing channel that’s risen in the last quarter century has fallen in efficacy the last decade.
[Report]
2023 Sales Performance Scorecard Study Key Trends Analysis
by Jim Dickie & Barry Trailer
In a recent post I talked about the importance of having an accurate and current Perfect Prospect Profile (P3)/Ideal Customer Criteria (ICP) in focusing your prospecting efforts. The accompanying chart shows how dramatically conversion rates have dropped off over the past several years. GIGO: garbage in, garbage out still applies. As you ramp up your demand gen efforts, be sure you’re doing your best targeting.
[Podcast]
Crafting Compelling Brand Stories - Part I & II with Park Howell | The Good Leadership Podcast
by Charles Good
The eXtraordinary Outcomes Show brought you face to face with the New Buyer and
The eXtraordinary Outcomes Show brought you face to face with the New Buyer and Seller every week. We will come back with more incisive content, so that you we can create eXtraordinary Outcomes for your customers and yourself.
Stay with us and enjoy human curated content on sales, buying and building your startup and service. We will find it for you so you don’t have to.
Note: The content with a green quote bar (like the one to the left) are quoted directly from the piece. For all curated links above, copyrights belong to the respective owners. There are NO paid promotions in this newsletter.
If you want to OPT OUT of the mailing please use the “Unsubscribe” link at the end of this newsletter.
The Pitch.Linker X|O Update No.163. Volume 04. Issue 10* 5th March 2024